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Founded in 2014, Ghëddo is the brainchild of Giovanni Pippia and Mattia Benedetti, childhood friends with zero family ties to Barolo who have nonetheless forged their own intrepid path in the illustrious wine zone of Piedmont. Giovanni and Mattia consider Ghëddo to be the most beautiful word in the Piedmontese dialect—a word that communicates authentic, enthusiastic initiative and the verve with which it is pursued. They have dedicated themselves to protecting vineyard biodiversity, observing organic viticultural practices, and vinifying wines that are at once traditional and natural.